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World No Tobacco Day

World No Tobacco Day 2025 briefing pack for London

World No Tobacco Day takes place on Saturday 31 May 2025. This year’s theme, led by the World Health Organization is “Unmasking the Appeal” highlighting how the industry markets its products to make them seem attractive, especially to young people.

The London Tobacco Alliance has published a short partner briefing outlining the theme, why it matters in London and ways for your organisation to get involved.

Watch our webinar exposing tobacco industry tactics and informing young people about the dangers of tobacco products.

The webinar was hosted by Dr Sophie Braznell, Research Associate in the University of Bath’s Tobacco Control Research Group.

Exposing tobacco industry tactics and warning young people of the dangers of tobacco industry products webinar cover

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The London Tobacco Control Network (LTCN) is a monthly professional forum managed and organised by the London Tobacco Alliance. It brings together up to 70 local authority tobacco leads, NHS staff, and public health experts to share best practices, data insights, and innovative models to help make London smokefree by 2030. Request to join: